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Lenhart, Amanda; Purcell, Kristen; Smith, Aaron; Zickuhr, Kathryn – Pew Internet & American Life Project, 2010
Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging "macro blogging" for microblogging with status updates. Blogging has declined in popularity among both…
Descriptors: Web Sites, Electronic Publishing, Young Adults, Adolescents
Noel-Levitz, Inc, 2009
Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…
Descriptors: Internet, Marketing, Student Recruitment, Enrollment