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ERIC Number: EJ996569
Record Type: Journal
Publication Date: 2013
Pages: 25
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0363-4523
Toward a Model of Sources of Influence in Online Education: Cognitive Learning and the Effects of Web 2.0
Carr, Caleb T.; Zube, Paul; Dickens, Eric; Hayter, Carolyn A.; Barterian, Justin A.
Communication Education, v62 n1 p61-85 2013
To explore the integration of education processes into social media, we tested an initial model of student learning via interactive web tools and theorized three sources of influence: interpersonal, intrapersonal, and masspersonal. Three-hundred thirty-seven students observed an online lecture and then completed a series of scales. Structural equation modeling supported several individual hypotheses and partially supported the overall model. Findings indicated that instructor credibility has a significant positive effect on content area knowledge, whereas social identification with online colearners has a negative effect on learning outcomes. Findings are discussed with respect to both theoretical and practical implications of the integration of interactive media as a classroom resource. (Contains 2 figures and 2 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A