ERIC Number: EJ996569
Record Type: Journal
Publication Date: 2013
Pages: 25
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0363-4523
EISSN: N/A
Toward a Model of Sources of Influence in Online Education: Cognitive Learning and the Effects of Web 2.0
Carr, Caleb T.; Zube, Paul; Dickens, Eric; Hayter, Carolyn A.; Barterian, Justin A.
Communication Education, v62 n1 p61-85 2013
To explore the integration of education processes into social media, we tested an initial model of student learning via interactive web tools and theorized three sources of influence: interpersonal, intrapersonal, and masspersonal. Three-hundred thirty-seven students observed an online lecture and then completed a series of scales. Structural equation modeling supported several individual hypotheses and partially supported the overall model. Findings indicated that instructor credibility has a significant positive effect on content area knowledge, whereas social identification with online colearners has a negative effect on learning outcomes. Findings are discussed with respect to both theoretical and practical implications of the integration of interactive media as a classroom resource. (Contains 2 figures and 2 tables.)
Descriptors: Distance Education, Electronic Learning, Online Courses, Social Networks, Internet, Web 2.0 Technologies, Structural Equation Models, Technology Uses in Education, Technology Integration, Educational Technology, Instructional Effectiveness, Electronic Publishing, Lecture Method, Nonverbal Communication, Video Technology, Documentation, Social Influences
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A