This article highlights the processes and best practices adopted by Nanyang Technological University (NTU) in Singapore in implementing their mission-critical e-learning services for a population of 28,000 students and 1,100 faculty members. The various phases of this rapid growth in e-learning from the initial genesis in achieving mass buy-in by professors and students through change of content type by adding a human touch to e-learning are discussed. Also included in the discussion are the additional phases in this development effort which include re-using content to make learning more efficient, achieving engaged and interactive learning in e-learning 2.0, and, most recently, a University 2.0 phase where learning becomes more participative and immersive with student life. (Contains 1 table and 7 figures.)