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Cunningham, Chuck; Dull, Cassie – CURRENTS, 2011
A quick-response (QR) code is a two-dimensional, black-and-white square barcode and links directly to a URL of one's choice. When the code is scanned with a smartphone, it will automatically redirect the user to the designated URL. QR codes are popping up everywhere--billboards, magazines, posters, shop windows, TVs, computer screens, and more.…
Descriptors: Foreign Countries, Information Dissemination, Identification, Coding
Pearson, Jerold – CURRENTS, 2010
Most people are aware of the increasing importance of social media to institutional advancement, and many colleges and universities have started investing resources in these media. The next step is to measure the impact of social media on the institution and evaluate the success of one's efforts. Every advancement leader should understand how…
Descriptors: Institutional Advancement, Schools, Alumni, Social Networks
Fernandez, Kim – CURRENTS, 2010
With more and more people attached to their computers, it's no wonder that publications are increasingly going online. Magazines are either supplementing their print content with online bonus information, such as extended features, photos, audio files, or videos, or looking to ditch the printing presses entirely to focus on all-electronic…
Descriptors: Higher Education, Electronic Publishing, Printed Materials, Tactual Perception
Fernandez, Kim – CURRENTS, 2010
Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…
Descriptors: Institutional Advancement, Social Networks, Internet, Web Sites
Fernandez, Kim – CURRENTS, 2009
In the past few years, the online world has changed. It seems everyone is suddenly on social media sites like Facebook, Twitter, and MySpace, and anyone who can string words together--and a few who can't--seem to have glommed onto blogs, spouting opinions into the cyberworld with abandon. Prospective students, parents, and alumni not only read…
Descriptors: Web Sites, Electronic Publishing, Reputation, Opinions
Vaira, Douglas – CURRENTS, 2009
Almost since the advent of the Internet, pundits have been suggesting that at some point people will completely abandon their paper-and-ink ways and migrate entirely to digital information sources and means of communication. But while traditional news sources such as newspapers and television still exist, it is becoming increasingly clear that…
Descriptors: Primary Sources, Internet, Information Sources, Mass Media Effects