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McEachern, Robert W. – Business Communication Quarterly, 2011
As Facebook becomes increasingly more popular as a communication tool for businesses and organizations, it is important that our students learn to transfer personal Facebook skills to professional settings. This article focuses on the lessons learned by two students who used Facebook as part of a social media internship, as well as what the author…
Descriptors: Social Networks, Web Sites, Role, Internship Programs
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Cardon, Peter W.; Okoro, Ephraim – Business Communication Quarterly, 2010
At each Association for Business Communication (ABC) conference the authors have attended in the past 2 to 3 years, the many presentations focusing on social networking, blogs, wikis, and various Web 2.0 technologies have captured their attention. They welcome the wonderful, new communication tools that increasingly allow people to communicate and…
Descriptors: Business Communication, Undergraduate Study, College Instruction, Teaching Methods
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Lehman, Carol M.; DuFrene, Debbie D.; Lehman, Mark W. – Business Communication Quarterly, 2010
The millennial generation embraces new technologies as a natural way of accessing and exchanging information, staying connected, and having fun. YouTube, a video-sharing site that allows users to upload, view, and share video clips, is among the latest "cool" technologies for enjoying quick laughs, employing a wide variety of corporate activities,…
Descriptors: Class Activities, Critical Thinking, Ethics, Video Technology