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Noel-Levitz, Inc, 2009
Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…
Descriptors: Internet, Marketing, Student Recruitment, Enrollment