Quora (www.quora.com) is a contemporary, web-based take on reference. Users post questions within Quora and other users answer the questions. Users can vote for and against answers (or not vote at all). It is users asking questions of friends and strangers and then sorting through the results. If the model sounds familiar, it's because it is. There are many active question-and-answer sites, like Yahoo! Answers, Askville, and Ask MetaFilter. The process of using Quora is simple. A user signs in and can immediately start searching for answers to questions. Librarians providing virtual reference might want to monitor Quora informally, just to see what kinds of questions emerge and whether they might be questions from a local population. Libraries will probably never provide an informal social chat service for their patrons, but if one does notice a pattern in Quora questions, perhaps the issue could be addressed globally, in the form of either an online tutorial, a face-to-face workshop, or an e-mail message to patrons.