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Pulley, John – CURRENTS, 2013
The alumni relations profession has undergone profound changes in the past century. Alumni officers have responded to opportunities and threats presented by advancing technologies, shifting cultural norms, and unstable world economies. Innovations such as Facebook and smartphones have changed everything, and in a flat world, alumni relations…
Descriptors: Higher Education, College Administration, Alumni Associations, Administrators
Gose, Ben – Chronicle of Higher Education, 2012
Massive open online courses (MOOC's) are the latest development in online education. Over the past decade, millions of students have taken free online versions of existing courses at well-known universities like the Massachusetts Institute of Technology, but such courses often offered little more than reading lists and lecture notes. MOOC's are…
Descriptors: Tests, Reading Lists, Internet, Online Courses
Lum, Lydia – CURRENTS, 2012
At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…
Descriptors: Foreign Countries, Higher Education, Community Colleges, Institutional Advancement
Doak, Jennifer – CURRENTS, 2011
The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…
Descriptors: Higher Education, College Administration, Influence of Technology, Social Networks
Walsh, Taylor – Princeton University Press, 2011
Over the past decade, a small revolution has taken place at some of the world's leading universities, as they have started to provide free access to undergraduate course materials--including syllabi, assignments, and lectures--to anyone with an Internet connection. Yale offers high-quality audio and video recordings of a careful selection of…
Descriptors: Foreign Countries, Electronic Learning, Distance Education, Online Courses
Fernandez, Kim – CURRENTS, 2010
Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…
Descriptors: Institutional Advancement, Social Networks, Internet, Web Sites
Peterson, Erin – CURRENTS, 2010
While institutions do not often have a hook as compelling as an eagerly awaited movie, great content is critical for media relations success--and coupling it with the right distribution channel can ensure the story finds the right audience. Even better, retooling it for several media platforms can extend the life and reach of a story. The changes…
Descriptors: Public Relations, Communications, Mass Media, Mass Media Effects
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Cameron, Sally Chapman – Community College Journal, 2010
When Massachusetts' Bristol Community College (BCC) installed photovoltaic panels on the roofs of three campus buildings, the goal was to position the college as a regional leader in sustainability. The question was how to let the surrounding community know about its investment. The project took place largely out of public view, hidden high on the…
Descriptors: Strategic Planning, Social Networks, Internet, Community Colleges
Webb, Paula L.; Nero, Muriel D. – Computers in Libraries, 2009
In today's world of instant everything, everyone has been exposed to some form of Web 2.0 technology, and higher education is not exempt from its long reach. Libraries of all types are incorporating Web 2.0 features to attract users as well as to showcase library services. The Online Public Access Catalog (OPAC) has become more user-friendly with…
Descriptors: Computer Uses in Education, Academic Libraries, Online Catalogs, Library Services