A substantial proportion of Latina/o college students enroll at Hispanic-Serving Institutions (HSIs) and emerging HSIs. Utilizing data from the University of California, Los Angeles Cooperative Institutional Research Program, this study quantitatively examines the choice process of Latina/os enrolled at 4-year HSIs, emerging HSIs, and non-HSIs. Guided by traditional theories of college choice and community cultural wealth, this study examines how demographic characteristics and various forms of capital influence Latina/os' college choices. Different factors are associated with enrollment at HSIs and emerging HSIs compared with non-HSIs and can inform how institutions can transform practices and environments to serve the needs of their Latina/o students.