The University of Sydney is a large, research-intensive, campus-based Australian University. Since 2004 a strategic initiative of project-based eLearning support has been creating teams of non-academic and academic staff, who have worked together to develop online resources to meet identified needs. The University's aims in continuing to provide this framework are to engage academics in educational change and to implement innovation. Project management principles are intrinsic, including an extended application and planning process (in which committees of academics represent faculties); they provide a framework and a shared language for talking about both conceptual development and practical issues involved in creating online learning and teaching resources. This fosters teamwork, dissemination of ideas and networking of teaching practitioners both within and across faculties. In this paper we will detail how the project process has allowed development teams to align the personal and pedagogical goals of academics and educational designers for teaching improvement with the strategic goals of the university and its constituent faculties. (Contains 3 figures and 4 tables.)