This study utilized a qualitative dominant crossover mixed analysis that examined why school counselors (N = 38) choose or do not choose to use Naviance--an online college, career, and financial planning tool. The study further explored whether school counselors' acceptance and use of Naviance enhances counseling practices, job productivity, and efficiency. The Technology Acceptance Model (TAM) was used for the theoretical framework. TAM is comprised of four constructs: perceived ease of use, perceived usefulness, attitudes, and actual behaviors. Bandwidth, training, and connectivity influenced some counselors' attitudes toward usage and productivity; however, overall attitudes toward Naviance were positive. Future research should explore the connection between counselor usage and the number of hours trained on Naviance.