ERIC Number: EJ1206293
Record Type: Journal
Publication Date: 2019-Mar
Abstractor: As Provided
Danger in Public Spaces: Strengths and Limitations of Image- and Text-Based Warning Signs
Towner, Emil B.
Business and Professional Communication Quarterly, v82 n1 p53-73 Mar 2019
This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs are better at communicating risk and deterring dangerous activity, longer expository text-only warning signs may be more effective at helping people identify and participate in safe activities. Implications and future studies are offered in the conclusion.
Descriptors: Signs, Pictorial Stimuli, Risk, Safety, Communication Strategies, Program Effectiveness, College Students, Adults, Parks, Wildlife
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A