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ERIC Number: EJ1206293
Record Type: Journal
Publication Date: 2019-Mar
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
Danger in Public Spaces: Strengths and Limitations of Image- and Text-Based Warning Signs
Towner, Emil B.
Business and Professional Communication Quarterly, v82 n1 p53-73 Mar 2019
This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs are better at communicating risk and deterring dangerous activity, longer expository text-only warning signs may be more effective at helping people identify and participate in safe activities. Implications and future studies are offered in the conclusion.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A