NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 6 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Liu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
Peer reviewed Peer reviewed
Direct linkDirect link
Liu, Xia; Burns, Alvin C. – Marketing Education Review, 2018
Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…
Descriptors: Marketing, Teaching Methods, Data Analysis, College Faculty
Peer reviewed Peer reviewed
Direct linkDirect link
Atwong, Catherine T. – Marketing Education Review, 2015
To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…
Descriptors: Social Media, Practicums, Newspapers, Marketing
Peer reviewed Peer reviewed
Direct linkDirect link
Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2013
The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer benchmarking as a means of improving student performance on client-based projects within a single semester in…
Descriptors: Benchmarking, Marketing, Business Administration Education, Web Sites
Peer reviewed Peer reviewed
Direct linkDirect link
Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty
Peer reviewed Peer reviewed
Direct linkDirect link
Raska, David; Shaw, Doris; Keller, Eileen Weisenbach – Marketing Education Review, 2012
We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological advancements in an attempt to enhance marketing students' motivation, engagement, and performance. A…
Descriptors: Marketing, Job Skills, College Faculty, Professional Personnel