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ERIC Number: EJ1206690
Record Type: Journal
Publication Date: 2019-Apr
Pages: 10
Abstractor: As Provided
ISSN: ISSN-0273-4753
Embracing Digitalization: Student Learning and New Technologies
Crittenden, William F.; Biel, Isabella K.; Lovely, William A., III
Journal of Marketing Education, v41 n1 p5-14 Apr 2019
Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college students gain exposure to such cutting-edge technologies and ingrain the conceptual, inquiry, critical thinking, creativity, and integrative learning skills needed to add value in a world where machines will work alongside human professionals. We suggest that by embracing rather than banning technology, faculty enfranchise students through increased sensory experiences and enhanced digital activities, which will lead to greater learning. We contend that vested stakeholders--institutions of higher education, professional associations, publishing companies, and technology companies--need to support and strengthen faculty efforts in embracing technology to continuously enhance learning.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A