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Hoag, Anne; Grant, August E.; Carpenter, Serena – NACADA Journal, 2017
Popular and news media sources may play a key role in influencing undergraduate choice of major, yet their unique impact has not been investigated. Most research has focused on the influence of unmediated salient referents, such as parents, on students' major choices. Therefore, we developed a scale to examine the role of media professionals and…
Descriptors: Undergraduate Students, Student Surveys, News Media, Majors (Students)