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Liu, Xia; Burns, Alvin C. – Marketing Education Review, 2018
Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…
Descriptors: Marketing, Teaching Methods, Data Analysis, College Faculty
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Staton, Mark G. – Marketing Education Review, 2016
The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area--having become popular after many marketing faculty completed their academic training--it is a constantly changing one wherein "innovative" tools are continuously being replaced within the industry. After uncovering what…
Descriptors: Job Placement, Certification, Marketing, Social Media
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Kumar, Archana; Mukherjee, Avinandan; McGinnis, John – Marketing Education Review, 2015
This paper outlines the experiences of developing a new hands-on marketing course. The objective of the course was to simulate the real-world scenario of starting an online retailing business and let students become entrepreneurs. Students were challenged to assimilate and apply relevant e-retailing knowledge while being responsible for designing,…
Descriptors: Internet, Retailing, Marketing, Web Sites
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Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty
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Wang, Xin; Dugan, Riley; Sojka, Jane – Marketing Education Review, 2013
Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…
Descriptors: Marketing, Business Administration Education, College Curriculum, Web 2.0 Technologies
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Tuten, Tracy; Marks, Melanie – Marketing Education Review, 2012
Social media usage has grown rapidly in recent years, as individuals have incorporated social networks such as Facebook into their daily activities and businesses have begun to use social tools to interact with consumers. Many social media tools, likewise, have applications relevant for marketing education. This study assesses the adoption of…
Descriptors: Educational Technology, Business Administration Education, Social Networks, Internet
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Raska, David; Shaw, Doris; Keller, Eileen Weisenbach – Marketing Education Review, 2012
We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological advancements in an attempt to enhance marketing students' motivation, engagement, and performance. A…
Descriptors: Marketing, Job Skills, College Faculty, Professional Personnel