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Jarrell, Andrea – CURRENTS, 2013
At most institutions, annual fund-giving is down. Crowdfunding sites allow people with a great idea or worthy cause to bypass traditional funding methods and take their case directly to web-savvy investors and donors. This article describes how higher education institutions are expanding their donor pool through such crowdfunding sites as USEED,…
Descriptors: Financial Support, Fund Raising, Donors, Higher Education
Cigelske, Tim – CURRENTS, 2013
It wasn't long ago that an institution's primary social media options were Facebook and Twitter. Then, colleges and universities began diving into social media even if they didn't quite yet know what they should be trying to accomplish with these new channels. Now, as new platforms continually emerge, knowing when it's time to invest institutional…
Descriptors: Computer Uses in Education, Internet, Telecommunications, Educational Media
Pulley, John – CURRENTS, 2013
The alumni relations profession has undergone profound changes in the past century. Alumni officers have responded to opportunities and threats presented by advancing technologies, shifting cultural norms, and unstable world economies. Innovations such as Facebook and smartphones have changed everything, and in a flat world, alumni relations…
Descriptors: Higher Education, College Administration, Alumni Associations, Administrators
Stoner, Michael – CURRENTS, 2012
Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94…
Descriptors: Marketing, Web Sites, Reputation, Social Networks
Myers, Anna – CURRENTS, 2012
Being distinctive has not always been critical for universities in the U.K. Until recently, significant economic and political forces--largely public funding and regulation--had pushed higher education institutions as a whole toward homogeneity. What is distinctiveness? For some, it's synonymous with being unique. What makes an organization…
Descriptors: Educational Planning, Foreign Countries, Colleges, Reputation
Lum, Lydia – CURRENTS, 2012
At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…
Descriptors: Foreign Countries, Higher Education, Community Colleges, Institutional Advancement
Allen, Elizabeth – CURRENTS, 2012
Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…
Descriptors: Foreign Countries, Higher Education, Institutional Advancement, Influence of Technology
Walker, Theresa – CURRENTS, 2011
Alumni magazines have their designs on mobile devices. The efforts are tied together, no matter the platform, by a desire for the magazine to be where its readers are and a spirit of experimentation that is akin to what is happening with social media. None of the magazine editors went into this process with any numerical expectations for…
Descriptors: Alumni, Periodicals, Handheld Devices, Technological Advancement
Nekritz, Tim – CURRENTS, 2011
Foursquare is a location-based social networking service that allows users to share their location with friends. Some college administrators have been thinking about whether and how to take the leap into location-based services, which are also known as geosocial networking services. These platforms, which often incorporate gaming elements like…
Descriptors: Social Networks, Internet, Web Sites, Friendship
Pearson, Jerold – CURRENTS, 2011
The online survey is a popular tool for taking the pulse of an alumni body. However, response rates for these surveys have been declining over the years, making them potentially less useful. Are there easy ways to increase these rates? The author has conducted a number of experiments to try to find that out. He discusses surveys that explored…
Descriptors: Surveys, Internet, Computer Mediated Communication, Alumni
Thayer, Shelby – CURRENTS, 2011
Web analytics measure, collect, analyze, and report Internet data that help website managers improve the effectiveness of the site and its marketing efforts by allowing them to better understand how users interact with the site. Applying this data can help drive the right people to the website and keep them there. According to Joshua Dodson, Web…
Descriptors: Internet, Web Sites, Use Studies, Data Analysis
Doak, Jennifer – CURRENTS, 2011
The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…
Descriptors: Higher Education, College Administration, Influence of Technology, Social Networks
Block, Greg; Ross, J. D.; Mulder, David – CURRENTS, 2011
The website--it is where people go to find out anything and everything about a school, college, or university. In the relatively short life of the Internet, institutional websites have moved from the periphery to center stage and become strategically integral communications and marketing tools. As the flow of information accelerates and new…
Descriptors: Higher Education, Internet, Organizational Communication, Institutional Advancement
Cunningham, Chuck; Dull, Cassie – CURRENTS, 2011
A quick-response (QR) code is a two-dimensional, black-and-white square barcode and links directly to a URL of one's choice. When the code is scanned with a smartphone, it will automatically redirect the user to the designated URL. QR codes are popping up everywhere--billboards, magazines, posters, shop windows, TVs, computer screens, and more.…
Descriptors: Foreign Countries, Information Dissemination, Identification, Coding
Ward, Brad J. – CURRENTS, 2010
Since its launch in 2006, the social media tool Twitter has grown from a "wait-and-see" communications site to a mainstream media darling. Last year was the tipping point for this site, which is as easy to use as it is to confuse. As its popularity has grown, there has been a shift in the way Twitter is used. Early Twitter adopters would follow…
Descriptors: Organizational Communication, Audiences, Internet, Asynchronous Communication
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