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Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty