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Hanstein, Andrea – Community College Journal, 2013
For nearly as long as students, teachers, and community members have been adopting social media--more than a decade--community college leaders have sought ways to harness the power of online applications to improve fundraising and advocacy efforts. Dedicated Facebook pages and Twitter feeds were among the most logical starting points--if a college…
Descriptors: Advocacy, Community Colleges, Fund Raising, Social Networks
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Sheard, Reed – EDUCAUSE Quarterly, 2010
When the author was brought on as CIO of Westmont College in October 2008, the president, Board of Trustees, and campus environment made it clear that technology needed a major overhaul to meet the college's growing requirements. Also, these changes needed to happen without significantly increasing the IT budget or staff. Marketing Charts…
Descriptors: Problem Solving, Computer Mediated Communication, Educational Finance, Innovation