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Block, Greg; Ross, J. D.; Mulder, David – CURRENTS, 2011
The website--it is where people go to find out anything and everything about a school, college, or university. In the relatively short life of the Internet, institutional websites have moved from the periphery to center stage and become strategically integral communications and marketing tools. As the flow of information accelerates and new…
Descriptors: Higher Education, Internet, Organizational Communication, Institutional Advancement