In this article, the author discusses how social media sites such as Facebook and Twitter have become an important tool for schools and universities. Facebook says it has more than 800 million active users worldwide; Twitter says a billion messages--"tweets"--are sent on its site each week. With such a prominent place in today's society--especially in the lives of students--social media sites are a tool that schools and universities can not ignore as they strive to provide a better learning environment for students and to manage schools more effectively.