ERIC Number: EJ1025902
Record Type: Journal
Publication Date: 2014-Jun
Abstractor: As Provided
The Effect of Exposure to Pro-Tobacco Advertising on Experimentation with Emerging Tobacco Products among U.S. Adolescents
Agaku, Israel T.; Ayo-Yusuf, Olalekan A.
Health Education & Behavior, v41 n3 p275-280 Jun 2014
Introduction: This study assessed the influence of exposure to pro-tobacco advertisements on experimentation with emerging tobacco products among U.S. adolescents aged =9 years, in Grades 6 to 12. Method: Data were obtained from the 2011 National Youth Tobacco Survey. Multivariate logistic regression was used to measure the association between experimentation with snus and e-cigarettes and exposure to pro-tobacco advertisements from three sources: over the Internet, in newspapers/magazines, and at retail stores. Results: After controlling for sociodemographic characteristics and current use of other tobacco products, the odds of experimenting with snus were 1.36 (95% confidence interval [CI] = 0.88-3.16), 2.03 (95% CI = 1.30-3.17), and 3.24 (95% CI = 2.07-5.07), among students exposed to one, two, or all three types of pro-tobacco advertisements, respectively, compared with those exposed to none. Similar results were obtained for e-cigarettes. Conclusion: Stronger restrictions on tobacco advertisements, in concert with increased tobacco taxes and warning about the dangers of tobacco, use may help reduce youth tobacco use.
Descriptors: Smoking, Advertising, Marketing, Adolescents, Regression (Statistics), Correlation, Internet, Periodicals, Retailing, Taxes, National Surveys, Multivariate Analysis, Middle School Students, High School Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Grade 6; Grade 7; Grade 8; Grade 9; Grade 10; Grade 11; Grade 12; Middle Schools; High Schools
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