This article explores the critical need to articulate computing as a creative discipline and the potential for gender and ethnic diversity that such efforts enable. By embracing a culture shift within the discipline and using games as a medium of discourse, we can engage students and faculty in a broader definition of computing. The transformative quality of games can be explored at many levels: the creative person using technology as their palette to explore new modes of expression, the process of technology creation forming a unique and intimate relation between the user and the content, and the gateway of emphasizing the creative process to form a deeper connection between the creative personality and the consumer of such technologies.