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Martínez-Roa, Omar-Gerardo; Ortega-Erazo, Elsy-Genith – Comunicar: Media Education Research Journal, 2018
This work investigates the relationships between community radio and their audiences in the Department of Nariño, Colombia, considering Latin American and European experiences, and participation as a key element for social sustainability. The aim is to investigate whether the participation of citizens in the production, diffusion and radio…
Descriptors: Foreign Countries, Radio, Audiences, Program Effectiveness
O'Baoill, Andrew – ProQuest LLC, 2009
This project examines the impact that internet-based distribution technologies, in particular webcasting and podcasting, are having on the community radio sector in the United States. Through interviews with sector participants, the impact of this changing technological environment on the role of community radio is identified. Internet-based…
Descriptors: Broadcast Industry, Internet, Radio, Handheld Devices
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Bianchi, William – TechTrends: Linking Research and Practice to Improve Learning, 2008
As an educational media, radio has a long and complex history in the United States, but its most extensive and important use in education took place during the School of the Air (SOA) movement. From approximately 1929 to 1975, commercial broadcast networks, state universities and departments or colleges of education, and local school boards…
Descriptors: Elementary Secondary Education, Music Appreciation, Audiences, Educational Media
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Martinson, David L. – Clearing House: A Journal of Educational Strategies, Issues and Ideas, 2007
School administrators and teachers need to recognize that most persons--including would-be censors of school-related media communications--simply do not understand the complexities germane to measuring the impact of the mass media and the specific messages transmitted to broader audiences via a variety of media channels. In particular, what most…
Descriptors: Audiences, Mass Media Effects, Censorship, Social Influences
McDonald, Daniel G.; Schechter, Russell – 1986
A study suggested that audience feedback plays a central role in determining the types of television programs shown on the air and that two major ways series are adopted are through imitation of popular series and through a gradual, evolutionary process. Through an analysis of the prevalence of programs in six genres, these hypotheses were…
Descriptors: Audiences, Broadcast Industry, Feedback, Networks
Masland, Jonathan L.; And Others – 1983
Prompted by the belief that the noncomparative responses used in earlier studies did not provide accurate and objective measures of cable television subscriber preferences, a study was conducted to investigate subscriber preferences for new program services using a paired-comparison technique. Approximately 400 subscribers in a midwestern city…
Descriptors: Adults, Attitude Measures, Audiences, Broadcast Industry
Entine, Lynn B. – 1978
Assuming that radio listeners are more interested in programs where the pace is faster, two versions of a six-minute interview were devised and tested on 97 adult church choir members. Prior to the experiment, participants completed a questionnaire that requested information on their age, sex, education, radio station preference, and listening…
Descriptors: Audiences, Broadcast Industry, Communication Research, Communication (Thought Transfer)
Lee, S. Young; And Others – 1977
This statistical report presents an overview of the current status of public broadcasting. Separate sections deal with the development of public broadcasting, finance, broadcast content, national interconnection services, public broadcasting audience, and employment of broadcast personnel. An appendix provides definitions of selected terms related…
Descriptors: Audiences, Broadcast Industry, Communication (Thought Transfer), Educational Radio
Gandy, Oscar H., Jr. – 1978
Because broadcasting is an industry that produces goods and services for sale, any government action which would limit its technical and economic efficiency represents a serious threat. Program violence raises much criticism; at the same time, the industry recognizes its audience-producing value. An audience production function estimate was…
Descriptors: Audiences, Broadcast Industry, Broadcast Television, Censorship
Contreras, Eduardo; And Others – 1975
The Institute for Communication Research at Stanford University collected and synthesized existing data on cross-cultural broadcasting throughout the world. In their report, details are provided about four types of effects resulting from cross-cultural broadcasting: (1) cultural effects with emphasis on the trend of research in radio, television,…
Descriptors: Audiences, Broadcast Industry, Commercial Television, Communication Problems
Koon, Cline M. – Office of Education, United States Department of the Interior, 1933
Radio is a new force which science has placed in the hands of civilization. Its potential uses are so numerous and varied that it has captivated the imagination of the entire civilized world. As a means of diffusing entertainment and information over wide areas, broadcasting has no peer. Steadily it is breaking down the barriers of isolation,…
Descriptors: Radio, Best Practices, Educational Technology, Teaching Methods
ALEXANDER, FRANK D.; AND OTHERS – 1965
WITH THE NEED TO PROVIDE LONG-TERM FINANCIAL SUPPORT FOR ITS TV FILM CENTER, THE DEPARTMENT OF EXTENSION TEACHING AND INFORMATION AT NEW YORK STATE COLLEGES OF AGRICULTURE AND HOME ECONOMICS AT CORNELL UNIVERSITY IN COOPERATION WITH THE OFFICE OF EXTENSION STUDIES INITIATED IN JULY 1963 A PROJECT TO ASCERTAIN (1) VIEWPOINTS RELATIVE TO OFF-CAMPUS…
Descriptors: Administrators, Attitudes, Audiences, Broadcast Industry
Meyer, Anthony J. – 1971
Based on a study of black-oriented broadcasting conducted in 1970, the purpose of this report is to discern and elucidate, rather than measure conclusively, the dynamics of its "success," emphasizing the potential of such stations to have a positive social impact on their communities. Fourteen black-oriented stations were visited, 30 license…
Descriptors: Audiences, Black Community, Broadcast Industry, Business Responsibility
Coleman, Howard W. – 1970
This collection of case studies, based on factual situations which have challenged broadcast managers in recent years, is designed to stimulate thinking about and solving of "real world" problems in commercial radio and television operations. Topics of a serious, long-run nature include enlarging the radio audience; station revenue and economy;…
Descriptors: Administration, Audiences, Broadcast Industry, Broadcast Television
Stevens, John D.; Porter, William E. – 1973
This book presents an analytical introduction to the study of the mass media. Aspects of media that have received little attention--audiences, economics, working processes and ethics--are treated in the four sections of the book. Section one covers symbiosis between the medium and the audience. Section two discusses the way in which business and…
Descriptors: Audiences, Broadcast Industry, Business, Communication (Thought Transfer)
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