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Showing 1 to 15 of 54 results Save | Export
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Lo, Carol; Yu, Di – Working Papers in Applied Linguistics & TESOL, 2018
In public broadcasting, the primary goal of interviewing an expert is to inform and educate the audience for the benefit of societal interests (Clayman, 2013). Previous work on news interviews has noted that this type of public discourse not only involves the host and the expert, but also an overhearing audience (Clayman & Heritage, 2002;…
Descriptors: Journalism, Interviews, News Reporting, Audiences
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Davis, Pryce R.; Russ, Rosemary S. – Journal of Research in Science Teaching, 2015
The fields of science education and science communication share the overarching goal of helping non-experts and non-members of the professional science community develop knowledge of the content and processes of scientific research. However, the specific audiences, methods, and aims employed in the two fields have evolved quite differently and as…
Descriptors: Science Education, Communication (Thought Transfer), Scientific Research, Audiences
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Melki, Jad P. – Journal of Media Literacy Education, 2015
The role of new media in the Arab uprisings and the news of widespread surveillance of digital and mobile media have triggered a renewed interest in Arab audiences research, particularly as it pertains to these audiences' critical abilities and digital media literacy competencies. Taken for granted have been Arab youth's widespread use of social…
Descriptors: Critical Literacy, Media Literacy, Arabs, Audiences
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Kim, Sei-Hill; Kim, Jeong-Nam; Choi, Doo-Hun; Jun, Sangil – International Journal of Science Education, Part B: Communication and Public Engagement, 2015
Analyzing survey data on the issue of genetically modified foods in South Korea, this study explores the role of news media in facilitating informed issue evaluation. Respondents who read a newspaper more often were more knowledgeable about the issue. Also, heavy newspaper readers were more able than light readers to hold "consistent"…
Descriptors: Surveys, Genetics, Food, Food Service
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Villela, Lucinéa Marcelino – English Language Teaching, 2014
This study was designed to present and discuss some results produced by a research involving the use of English subtitles of some news videos from the webiste Reuters.com (http://www.reuters.com) with pedagogical reasons in a Brazilian context (Academic English for Journalism). We have developed the research during two semesters at UNESP…
Descriptors: Layout (Publications), Second Language Learning, English for Academic Purposes, Second Language Instruction
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Netzley, Sara Baker; Banning, Stephen A. – Journalism and Mass Communication Educator, 2011
This study explored whether student journalists believed they shared news topic preferences with the public. Previous research suggests journalists are very different from the audiences they serve, which may influence their perceptions of audience story preferences because of the social identity theory and the social distance corollary. A national…
Descriptors: Journalism Education, Audiences, Journalism, Self Concept
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Hinnant, Amanda; Oh, Hyun Jee; Caburnay, Charlene A.; Kreuter, Matthew W. – Health Education Research, 2011
News stories reporting race-specific health information commonly emphasize disparities between racial groups. But recent research suggests this focus on disparities has unintended effects on African American audiences, generating negative emotions and less interest in preventive behaviors (Nicholson RA, Kreuter MW, Lapka C "et al." Unintended…
Descriptors: African Americans, Race, Cancer, Journalism
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Capranica, Laura; Tessitore, Antonio; D'Artibale, Emanuele; Cortis, Cristina; Casella, Rita; Camilleri, Enrica; Pesce, Caterina – Research Quarterly for Exercise and Sport, 2008
This study aimed at determining the amount of Italian television coverage dedicated to men's and women's sport and the number of male and female viewers during the 2004 Summer Olympic Games. AUDITEL-AGB Nielsen Media Research Italia provided the TV airtime data for the sport events broadcast, which were classified into three categories: men-only,…
Descriptors: Television, Programming (Broadcast), News Reporting, Womens Athletics
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Richards, R.; Reeder, A. I.; Bulliard, J.-L. – Health Education Research, 2004
Melanoma and skin cancer are largely attributable to over-exposure to solar ultraviolet radiation (UVR). Reports of UVR levels within media weather forecasts appear to be well received by the public and have good potential to communicate the need for appropriate sun protection to a broad audience. This study describes provision of UVR messages by…
Descriptors: Cancer, Audiences, Radiation, Foreign Countries
Perry, David K. – 1986
A study examined the influence of news about single nations on U.S. residents' inferences about groups of foreign countries. Subjects, 150 students in introductory psychology, writing, and mass communications courses at a U.S. state university, were randomly assigned to treatment groups. Participants answered questions concerning a group of…
Descriptors: Attitude Change, Audiences, Cultural Awareness, Developed Nations
Sparkes, Vernone M.; Winter, James P. – 1979
The categories of news flow research and the objectives of readership studies were combined in a pilot field experiment in audience reaction to and interest in foreign news. Using both projective and behavioral measures, the study explored media use patterns and story preferences. In particular, it investigated the effect on reader interest of…
Descriptors: Audiences, Conflict, Foreign Countries, Journalism
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Tan, Alexis; And Others – Quarterly Journal of Speech, 1980
Presents a study of the effectiveness and believability of male and female newscasters among children and shows that newscaster sex does not effect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys. (JMF)
Descriptors: Audiences, Children, Credibility, Females
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Mulder, Ronald; And Others – Journalism Quarterly, 1980
Presents brief reports of research conducted in the following areas: media credibility, network television news audiences, influences of television newscasters' on-camera image, Blacks in introductory advertisements, children's television preferences, messages in Depression-era photographs, and journalism education issues covered in two…
Descriptors: Advertising, Attitudes, Audiences, Blacks
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Cherwitz, Richard A. – Quarterly Journal of Speech, 1980
Discusses "language-in-use" as an index of rhetorical efficacy, suggesting that the substance and form of verbal reactions to discourse may reflect the degree of audience internalization. Concludes that language-in-use assists the critic in determining whether changes in thinking and behavior are occasioned by words or actions, or both. (JMF)
Descriptors: Audiences, Language Attitudes, Language Usage, News Media
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Bogart, Leo – Journal of Communication, 1979
Discusses the results of two surveys among newspaper editors and readers about newspaper attributes and readers' interest. Results indicate a compromise caused by the marketing approach. (JMF)
Descriptors: Audiences, Editing, Editorials, News Reporting
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