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Showing 1 to 15 of 115 results Save | Export
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Obaidi, Jabbar Al-A.; Lamb-Williams, Christopher; Mordas, Victoria – International Journal of Instructional Media, 2004
As the media progresses and grows it creates more information and new mediums for users to access information. With this growth it becomes increasingly more difficult for users to decipher which medium should be used to access information. Each medium offers both positive and negative aspects; some are more accurate when reporting news, while…
Descriptors: College Students, Internet, Student Surveys, Media Literacy
MacBeth, Tannis M., Ed. – 1996
Research indicates that children are especially vulnerable to the effects of television viewing. Taking a psychological, social-science perspective, this book explores how television viewing affects children. Chapter 1, "Introduction," (MacBeth) discusses the issues involved, how researchers go about studying media effects, whether television…
Descriptors: Academic Achievement, Adolescents, Age Differences, Aggression
Gantz, Walter – 1980
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…
Descriptors: Attitude Measures, Audiences, Educational Television, Interviews
Real, Michael R.; Hassett, Christopher A. – 1981
Residents in a southern California city were surveyed by telephone about their attitudes toward the telecast of the motion picture "Academy Awards" presentations. Of the 141 respondents, 71 had not watched the telecast, 42 had watched some of the broadcast, and 28 had watched all of it. Less than one third of the survey questions were specifically…
Descriptors: Attitudes, Audiences, Films, Media Research
Andreasen, Alan R. – 1987
Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…
Descriptors: Art Education, Attendance Patterns, Audience Analysis, Audiences
Perry, David K. – 1986
A study examined the influence of news about single nations on U.S. residents' inferences about groups of foreign countries. Subjects, 150 students in introductory psychology, writing, and mass communications courses at a U.S. state university, were randomly assigned to treatment groups. Participants answered questions concerning a group of…
Descriptors: Attitude Change, Audiences, Cultural Awareness, Developed Nations
Waterman, David; And Others – 1987
This report examined media audiences for the arts using data gathered in the Survey of Public Participation in the Arts (SPA) covering approximately 18,000 U.S. adults in 1982 and 16,000 adults in 1985. The SPA questionnaire covers the use of television, radio, and recordings as a means to participate in seven particular arts activities, which…
Descriptors: Art Appreciation, Audience Participation, Audiences, Cultural Activities
Hobbs, Sandy; Mackie, Stirling – 1988
Although psychological studies of the mass media have been dominated by cognitivist and psychodynamic concepts, a study of the mass media using a behavior analysis method may be used to analyze the content of the mass media. By applying that analysis to fictional teacher-learner interactions an interpretation of those relationships can be made and…
Descriptors: Audiences, Classroom Communication, Content Analysis, Film Criticism
Planchon, John M. – 1980
The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…
Descriptors: Adults, Advertising, Attitudes, Audiences
Avery, Robert K. – 1980
An investigation of the functions performed by talk radio programs involved in-depth interviews with 184 call-in listeners to one such program over a seven-day period. During the interviews, the callers listened to tape recordings of their conversations with the program host to help them focus on the motivation that prompted their calls, the…
Descriptors: Audiences, Communication Research, Communication (Thought Transfer), Identification (Psychology)
Johnson, Carolyn E. – 1980
A study was conducted to establish whether optimum editorial mixes (mixes of items selected from content categories determined from factor analysis) can be determined by publications editors in attempting to provide wide audience appeal with a minimum number of stories. A questionnaire was designed to determine employee opinions of the Tennessee…
Descriptors: Audiences, Classification, Editing, Employee Attitudes
Sparkes, Vernone M.; Winter, James P. – 1979
The categories of news flow research and the objectives of readership studies were combined in a pilot field experiment in audience reaction to and interest in foreign news. Using both projective and behavioral measures, the study explored media use patterns and story preferences. In particular, it investigated the effect on reader interest of…
Descriptors: Audiences, Conflict, Foreign Countries, Journalism
Gandy, Oscar H., Jr.; Signorielli, Nancy – 1979
A study was conducted in which half-hour segments of prime-time network dramatic programing were tabulated for such violence-related items as: the seriousness and significance of violence, the number of violent actions in the program, and the duration of violence. Other factors considered were: audience size, share of audience, program duration,…
Descriptors: Audiences, Media Research, Programing (Broadcast), Television Research
Stamm, Keith R.; Fortini-Campbell, Lisa – 1979
A telephone questionnaire was designed to collect data on community identification, community involvement, and newspaper use. The entire questionnaire was pretested three times over the telephone and was revised after each pretest, yielding a final form between five and ten minutes in length. The questionnaire was administered to a proportionate…
Descriptors: Association (Psychology), Audiences, Community Involvement, Community Relations
Jackson, William H.; Scott, Roland J. – 1975
Vocational and technical education can provide economic mobility for individuals as well as economic development for communities. However, the literature and the results of this study indicate that the persons who could profit most from vocational education programs, those in lower status groups, know very little about such programs. A five…
Descriptors: Audiences, Black Community, Costs, Information Dissemination
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