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Journalism Quarterly, 1983
Reviews research dealing with Canadian editors' views of Canada-United States relations, measuring audience activity, the effects of "Herbert v. Lando," agenda setting in the 1976 election debates, media use and political orientations of ethnic groups, the readability of tabloid papers, and the women's magazine short story heroine. (FL)
Descriptors: Attitude Measures, Audiences, Court Litigation, Ethnic Groups
Peer reviewed Peer reviewed
O'Keefe, Garrett J.; And Others – Journalism Quarterly, 1981
Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)
Descriptors: Advertising, Audiences, Journalism, Media Research
Peer reviewed Peer reviewed
Burgoon, Judee K.; Burgoon, Michael – Journalism Quarterly, 1980
Reports the findings of a study of four newspaper markets which showed that age and income were significantly related to readership as well as to satisfaction with a newspaper. (Author/FL)
Descriptors: Audiences, Journalism, Media Research, Newspapers
Peer reviewed Peer reviewed
Wolfe, G. Joseph – Journalism Quarterly, 1980
An analysis of 1938 newspaper editorials about Orson Welles' notorious "War of the Worlds" broadcast reveals that they explained audience reaction on the grounds of gullibility, the ominous threat of war, and the technique of the broadcast, and that they offered radio a rather stern lecture on the relationship between freedom and responsibility.…
Descriptors: Audiences, Editorials, Emotional Response, Freedom of Speech
Peer reviewed Peer reviewed
Mulder, Ronald; And Others – Journalism Quarterly, 1980
Presents brief reports of research conducted in the following areas: media credibility, network television news audiences, influences of television newscasters' on-camera image, Blacks in introductory advertisements, children's television preferences, messages in Depression-era photographs, and journalism education issues covered in two…
Descriptors: Advertising, Attitudes, Audiences, Blacks
Peer reviewed Peer reviewed
Brown, Richard M. – Journalism Quarterly, 1979
Examines Kurt Lewin's theory of gatekeeping and the methods used by David Manning White in transposing Lewin's concept to communications situations. Reports on a study indicating that news magazine gatekeeping with respect to the population/family planning issue faithfully mirrors the perceptions of society. (GT)
Descriptors: Audiences, Content Analysis, Decision Making, Editing
Peer reviewed Peer reviewed
Gantz, Walter – Journalism Quarterly, 1978
Reports on a study that suggested that those who watch television news primarily to gain information recall more than others, and that casual viewers recall more than those seeking diversion or both diversion and information. (GT)
Descriptors: Audiences, Information Seeking, Motivation, Need Gratification
Peer reviewed Peer reviewed
Larkin, Ernest F.; Grotta, Gerald L. – Journalism Quarterly, 1979
A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)
Descriptors: Age Differences, Age Groups, Attitudes, Audiences
Peer reviewed Peer reviewed
Gandy, Oscar H., Jr.; Signorielli, Nancy – Journalism Quarterly, 1981
Examines the extent to which violence contributes to the size of the audience for a television program. (FL)
Descriptors: Advertising, Audiences, Broadcast Industry, Content Analysis
Peer reviewed Peer reviewed
Reagan, Joey – Journalism Quarterly, 1984
Concludes that cable television subscribers watch more news programs than do nonsubscribers, and that Cable News Network viewers watch even more. (FL)
Descriptors: Audience Analysis, Audiences, Cable Television, Commercial Television
Peer reviewed Peer reviewed
Faber, Ronald J.; O'Guinn, Thomas C. – Journalism Quarterly, 1984
Concludes that frequent movie goers use previews more than any other information source as the basis of their selections. (FL)
Descriptors: Advertising, Audience Analysis, Audiences, Evaluation Criteria
Peer reviewed Peer reviewed
Roberts, Churchill L.; Dickson, Sandra H. – Journalism Quarterly, 1984
Suggests that audience-determined measures used to assess television newscast quality are linked to popularity and not to the substance or the technical quality of the programs. (FL)
Descriptors: Audiences, Commercial Television, Content Analysis, Evaluation Methods
Peer reviewed Peer reviewed
Burgoon, Judee K.; And Others – Journalism Quarterly, 1983
Finds 12 to 15 reader interest clusters across newspaper markets. (FL)
Descriptors: Audiences, Media Research, Newspapers, Reading Interests
Peer reviewed Peer reviewed
McLeod, Jack M.; And Others – Journalism Quarterly, 1982
Examines two motivational models: a drive reduction model in which media use and satisfaction are directed by the gratifications people seek, and an exposure-learning model in which the gratifications are largely received as an accidental result of exposure to media. Concludes that both can be used effectively to represent media use and…
Descriptors: Audiences, Information Needs, Information Sources, Media Research
Peer reviewed Peer reviewed
Wulfemeyer, K. Tim – Journalism Quarterly, 1982
Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)
Descriptors: Audiences, Comparative Analysis, Content Analysis, Evaluation Methods
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