NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 9 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Karras, Elizabeth; Stokes, Cara M.; Warfield, Sara C.; Elder, Heather; Stephens, Brady; Bossarte, Robert M. – Health Education & Behavior, 2018
Background: Communication campaigns offer a viable mechanism to promote suicide prevention and reinforce mental health for U.S. veterans in midlife, a group with a high suicide burden. However, little empirical investigation of this type of messaging has been conducted, with formative campaign research conspicuously missing from the limited…
Descriptors: Suicide, Prevention, Mental Health, Veterans
Peer reviewed Peer reviewed
Direct linkDirect link
Miller, Brian; Pellegrino, Jeffrey L. – Health Education & Behavior, 2018
Background: Increasing lay responder cardiopulmonary resuscitation and automated external defibrillator use during sudden cardiac arrest depends on an individual's choice. Investigators designed and piloted an instrument to measure the affective domain of helping behaviors by applying the theory of planned behavior (TPB) to better understand lay…
Descriptors: Audiences, Prosocial Behavior, Intention, First Aid
Peer reviewed Peer reviewed
Direct linkDirect link
Strekalova, Yulia A. – Health Education & Behavior, 2017
Emerging pandemics call for unique health communication and education strategies in which public health agencies need to satisfy the public's information needs about possible risks while preventing risk exaggeration and dramatization. As a route to providing a framework for understanding public information behaviors in response to an emerging…
Descriptors: Health, Risk, Social Media, Communication Strategies
Peer reviewed Peer reviewed
Direct linkDirect link
Brown, Stephen L.; Richardson, Miles – Health Education & Behavior, 2012
Background. Distressing imagery may inhibit health communications by inducing audiences to reduce distress by avoiding attention to persuasive messages. Method. This study used eye-tracking methods to compare gaze time allocated to a persuasive textual message, accompanied by either distressing high-resolution color images or less distressing…
Descriptors: Persuasive Discourse, Audiences, Imagery, Eye Movements
Peer reviewed Peer reviewed
Direct linkDirect link
Hosseinzadeh, Hassan; Hossain, Syeda Zakia – Health Education & Behavior, 2011
Functional theory proposes that attitudes may serve a variety of purposes for individuals. This study aimed to determine whether stigmatized attitudes toward HIV/AIDS serve the same function for all (consensus function) or serve different functions for different individuals (divergence function) by assessing various aspects of HIV/AIDS stigma…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Audiences, Regression (Statistics), Foreign Countries
Peer reviewed Peer reviewed
Direct linkDirect link
Flynn, Brian S.; Worden, John K.; Bunn, Janice Yanushka; Dorwaldt, Anne L.; Connolly, Scott W.; Ashikaga, Takamaru – Health Education & Behavior, 2007
Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American,…
Descriptors: Smoking, Prevention, Ethnic Groups, Audiences
Peer reviewed Peer reviewed
Direct linkDirect link
Zimmerman, Rick S.; Palmgreen, Philip M.; Noar, Seth M.; Lustria, Mia Liza A.; Lu, Hung-Yi; Horosewski, Mary Lee – Health Education & Behavior, 2007
This study evaluates the ability of a safer sex televised public service announcement (PSA) campaign to increase safer sexual behavior among at-risk young adults. Independent, monthly random samples of 100 individuals were surveyed in each city for 21 months as part of an interrupted-time-series design with a control community. The 3-month…
Descriptors: Self Efficacy, Sexually Transmitted Diseases, Audiences, Young Adults
Peer reviewed Peer reviewed
Direct linkDirect link
Staten, Lisa K.; Birnbaum, Amanda S.; Jobe, Jared B.; Elder, John P. – Health Education & Behavior, 2006
The Trial of Activity for Adolescent Girls (TAAG) combines social ecological and social marketing approaches to promote girls' participation in physical activity programs implemented at 18 middle schools throughout the United States. Key to the TAAG approach is targeting materials to a variety of audience segments. TAAG segments are individuals…
Descriptors: Adolescents, Females, Middle Schools, Audiences
Peer reviewed Peer reviewed
Direct linkDirect link
Gore, Thomas D.; Bracken, Cheryl Campanella – Health Education & Behavior, 2005
This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the…
Descriptors: Fear, Risk Management, Models, College Students