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Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila – Journal of Extension, 2013
A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…
Descriptors: Extension Education, Conservation (Environment), Water, Audiences
LeRoy, David J.; Wotring, C. Edward – 1974
A survey was conducted to ascertain the reactions of viewers and legislators to a public television series, "Today in the Legislature," which presented videotaped segments of a nine-week session of both the Florida House of Representatives and Senate. The results showed that viewers felt the program was informative, that their…
Descriptors: Audiences, Community Surveys, Educational Television, Legislators
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Wotring, C. Edward; And Others – Journal of Drug Education, 1979
Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience…
Descriptors: Adults, Audiences, Comparative Analysis, Drug Abuse