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ERIC Number: EJ1192085
Record Type: Journal
Publication Date: 2018-Sep
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
Disruptive Innovation: How Washington State University Is Reaching Urban Audiences
Gaolach, Brad; Aitken, Martha; Gromko, Anthony
Journal of Extension, v56 n5 Article 5FEA2 Sep 2018
Washington State University (WSU) is redefining how Extension works in urban areas. Its Metropolitan Center for Applied Research and Extension (Metro Center) engages nontraditional Extension audiences using an innovative business model that focuses on short-term projects instead of long-term programs. Outcome-driven, client-centered, and solution-oriented, the Metro Center works to develop practical, place-based solutions by being a conduit between metropolitan decision makers and WSU faculty expertise across the state. In this article, we present a case study centered on the conditions and opportunities leading to the Metro Center's formation, the center's entrepreneurial business model, and center projects that allow Extension to reach new audiences.
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Washington