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Anctil, Eric – New Directions for Higher Education, 2009
The significant increase in televised intercollegiate athletics over the past couple of decades presents institutions with a set of powerful opportunities to reach external constituents in ways that translate into donations and applications. Given the broad reach of television and its power in developing a university or college as a brand, it may…
Descriptors: Fund Raising, Institutional Advancement, College Athletics, Classical Conditioning