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Anctil, Eric – New Directions for Higher Education, 2009
The significant increase in televised intercollegiate athletics over the past couple of decades presents institutions with a set of powerful opportunities to reach external constituents in ways that translate into donations and applications. Given the broad reach of television and its power in developing a university or college as a brand, it may…
Descriptors: Fund Raising, Institutional Advancement, College Athletics, Classical Conditioning
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Fisher, Brian – New Directions for Higher Education, 2009
Whether intercollegiate athletics influence outside perceptions of institutional reputation and educational quality--and whether this translates into improvements in recruiting students and donors--is disputed in the research literature. Researchers have typically attempted to correlate success on the field or court with variables such as…
Descriptors: College Athletics, Reputation, Success, Literature Reviews
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Gayles, Joy Gaston; Hu, Shouping – New Directions for Higher Education, 2009
Over the past decade, the National Collegiate Athletic Association (NCAA) has become increasingly concerned about the educational experience of student athletes, beyond enforcement of eligibility rules and regulations. Perhaps this growing interest is in response to public criticism of the poor performance--and even misconduct--associated with the…
Descriptors: College Athletics, Physical Activities, Audiences, Athletes