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Peterson, Erin – CURRENTS, 2010
No matter the medium--magazines, newspapers, or TV--institutional leaders need to hit the right tone and convey specific talking points to their audience. A media-savvy leader doesn't just provide accurate information; he or she can help change the tenor of a discussion and build support for crucial institutional initiatives. No university is an…
Descriptors: Colleges, Public Relations, Communication (Thought Transfer), Technological Advancement
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Wolverton, Mimi – International Journal of Educational Management, 2006
Purpose: The purpose of this paper is to look into how universities identify themselves and the audiences they choose to serve, taking into account three specific universities in Atlanta, Georgia. Design/methodology/approach: The paper gives brief overviews of the literature on differentiation and sustainability and the study, followed by…
Descriptors: Higher Education, Student Recruitment, Competition, Audiences