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Storme, Martin; Lubart, Todd – Journal of Creative Behavior, 2012
The aim of this study is to describe naive conceptions of creativity and offer some explanation for their variability. Two methods are used to analyze conceptions of creativity. The first one consists of analyzing adjectives that are associated by naive judges with the notion of creativity of an advertisement. The second one consists of predicting…
Descriptors: Personality Traits, Creativity, Personality, Intelligence