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Peer reviewed Peer reviewed
ERIC Number: EJ616783
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1066-2243
Strategic Management of Electronic Commerce: An Adaptation of the Balanced Scorecard.
Hasan, Helen; Tibbits, Hendrika
Internet Research, v10 n5 p439-50 2000
The balanced scorecard is a formal management technique built on the premise that measurement is a prerequisite to strategic management. A case study of the implementation of the balanced scorecard in a public utility is analyzed to suggest how the basic concepts and philosophy of the balanced scorecard can be retained in its adaptation to the strategic management of electronic commerce. (Contains 27 references.) (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A