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Peer reviewed Peer reviewed
ERIC Number: EJ616777
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1066-2243
A Relationship-Building Model for the Web Retail Marketplace.
Wang, Fang; Head, Milena; Archer, Norm
Internet Research, v10 n5 p374-84 2000
Discusses the effects of the Web on marketing practices. Introduces the concept and theory of relationship marketing. The relationship network concept, which typically is only applied to the business-to-business market, is discussed within the business-to-consumer market, and a new relationship-building model for the Web marketplace is proposed. Components and stages of the relationship-building model are described, and challenges and guidelines for e-retail marketers are outlined. (Contains 28 references.) (AEF)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A