ERIC Number: EJ610176
Record Type: Journal
Publication Date: 2000
Market-based Predictors of Interactivity at Southeast Asian Online Newspapers.
Massey, Brian L.
Internet Research, v10 n3 p227-37 2000
Market-based and press-freedom variables were tested as predictors of "interactive" online journalism at the Web companions of 17 English-language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. Findings suggest that market-based variables predict only certain facets of an online newspaper's interactivity. Press-freedom variables were not fruitful predictors. (Contains 41 references.) (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A