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Tingling, Peter; Parent, Michael; Wade, Michael – Internet Research, 2003
Summarizes the existing practices of Internet research and suggests extensions to them (e.g., consideration of new capabilities, such as adaptive questions and higher levels of flexibility and control) based on a large-scale, national Web survey. Lessons learned include the use of a modular design, management of Web traffic, and the higher level…
Descriptors: Data Collection, Research Design, Research Methodology, Surveys
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Blake, Brian F.; Neuendorf, Kimberly A.; Valdiserri, Colin M. – Internet Research, 2003
This survey of 208 Internet users examined the factors underlying Internet usage and shopping. Data were gathered on Information shopping (IS) innovativeness, overall IS frequency, visit variety, purchase variety, network prevalence, education, age, gender, employment, extensiveness of Internet use, and non-shopping Internet applications. (MES)
Descriptors: Innovation, Retailing, Surveys, Tables (Data)
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Halstead, Diane; Becherer, Richard C. – Internet Research, 2003
Examines the Internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data indicate that, while there is great diversity among businesses that utilize online auctions, distinct cost leadership and differentiation marketing strategies are both evident. These two approaches are further distinguished in terms of…
Descriptors: Marketing, Questionnaires, Surveys, Tables (Data)
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Lee, P. Y.; Hui, S. C.; Fong, A. C. M. – Internet Research, 2003
Presents an analysis of the distinguishing features of pornographic Web pages so that effective filtering techniques can be developed. Surveys the existing techniques for Web content filtering and describes the implementation of a Web content filtering system that uses an artificial neural network. (Author/LRW)
Descriptors: Content Analysis, Pornography, Surveys
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Sexton, Randall S.; Johnson, Richard A.; Hignite, Michael A. – Internet Research, 2002
Describes a study that analyzed variables in order to identify accurate predictors of individuals' use of the Internet and e-commerce. Results of survey research and a neural network identifies gender, overall computer use, job-related use, and home access as important characteristics that should influence use of the Internet and e-commerce.…
Descriptors: Computer Use, Gender Issues, Internet, Predictor Variables
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Vijayasarathy, Leo R. – Internet Research, 2002
Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…
Descriptors: Beliefs, Costs, Hypothesis Testing, Internet
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Teo, Thompson S. H.; Tan, Jek Swan – Internet Research, 2002
Describes a study on Internet marketing strategies of business-to-consumer (B2C) firms in Singapore. Results of a survey and hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships to online brand equity, which is positively related to financial growth.…
Descriptors: Administrators, Business, Foreign Countries, Internet
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Thelwall, Mike – Internet Research, 2002
Describes Web survey methodologies used to study the content of the Web, and discusses search engines and the concept of crawling the Web. Highlights include Web page selection methodologies; obstacles to reliable automatic indexing of Web sites; publicly indexable pages; crawling parameters; and tests for file duplication. (Contains 62…
Descriptors: Content Analysis, Indexing, Measurement Techniques, Search Engines
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George, Joey F. – Internet Research, 2002
Using the theory of planned behavior as the theoretical base, data collected through a semi-annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes toward the Internet, which were thought to affect intent to make Internet purchases. (Author/LRW)
Descriptors: Attitudes, Decision Making, Intention, Internet
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Goldsmith, Ronald E.; Lafferty, Barbara A. – Internet Research, 2002
Describes a study of undergraduates that tested four hypotheses regarding the effects of viewing Web sites on Internet advertising. Highlights include attitudes toward ads in marketing communications and advertising research; recalling brand names seen on the Internet; perceived advantages and disadvantages of online advertising; and recalling ads…
Descriptors: Advertising, Higher Education, Hypothesis Testing, Internet
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Evans, Joel R.; Haase, Ilene M. – Internet Research, 2001
Discusses the potential for online business education. Highlights include a background of distance education for higher education; the interest of corporate America in distance education; and results of a survey of Internet users that focused on potential customers for online business education and considered demographics, service expectations,…
Descriptors: Business Administration Education, Demography, Distance Education, Futures (of Society)
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Mullins, Roisin; Duan, Yanqing; Hamblin, David – Internet Research, 2001
Describes a study of the training needs of small- and medium-sized enterprises in relation to the Internet, electronic commerce, and electronic data interchange in the United Kingdom, Poland, Slovak Republic, Germany, and Portugal. Discusses the development of a Web-based intelligent training system (WITS) as a result of the study. (Author/LRW)
Descriptors: Business, Foreign Countries, Intelligent Tutoring Systems, Internet
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Jonason, Andreas; Eliasson, Gunnar – Internet Research, 2001
Discusses new electronic commerce applications enabled by mobility and personalization over mobile devices; considers the convergence of the wireless, the fixed Internet, and the media industries; describes innovative pricing models; and reports results from a survey of users of I-mode, a wireless Internet service offering Web browsing and email…
Descriptors: Electronic Mail, Internet, Models, Surveys
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Kardaras, Dimitris; Papathanassiou, Eleutherios – Internet Research, 2000
Reports on the results of a survey of 120 companies in Greece that evaluated the potential of business to customer (B2C) Internet applications and investigated how the Internet and e-commerce can offer new opportunities for businesses to improve their customers' satisfaction. Discusses electronic commerce problems and future technology. (Contains…
Descriptors: Business, Foreign Countries, Futures (of Society), Internet
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Thelwall, Mike – Internet Research, 2000
Reports on a survey of 60,087 commercial worldwide Web sites that investigated their design and rate of search engine registration. Discusses the need to register sites with search engines to make them more accessible to potential customers and recommends the use of HTML META tags for proper indexing. (Author/LRW)
Descriptors: Access to Information, Indexing, Surveys, World Wide Web
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