NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20190
Since 20180
Since 2015 (last 5 years)0
Since 2010 (last 10 years)0
Since 2000 (last 20 years)1
Source
Internet Research2
Publication Type
Journal Articles2
Reports - Research2
Education Level
Audience
Location
Singapore1
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing all 2 results Save | Export
Peer reviewed Peer reviewed
Teo, Thompson S. H.; Tan, Jek Swan – Internet Research, 2002
Describes a study on Internet marketing strategies of business-to-consumer (B2C) firms in Singapore. Results of a survey and hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships to online brand equity, which is positively related to financial growth.…
Descriptors: Administrators, Business, Foreign Countries, Internet
Peer reviewed Peer reviewed
Feher, Annamaria; Towell, Elizabeth – Internet Research, 1997
A survey of 142 information technology (IT) managers, CIOs, and CEOs in manufacturing, government, financial services, education, health care, retailing, aerospace, chemicals, and wholesaling examined business use of the Internet and found that although 85% of respondents are using the Internet, the perception is that their customers and vendors…
Descriptors: Administrators, Business, Consumer Economics, Internet