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Doherty, Neil F.; Ellis-Chadwick, Fiona E. – Internet Research, 2003
This survey of senior marketing executives in the United Kingdom's largest retail organizations investigated the extent to which the adoption of e-commerce is influenced by the socio-demographic characteristics of their target customers. Results demonstrate that organizations are most likely to adopt the Internet if their typical customer is male,…
Descriptors: Administrators, Foreign Countries, Questionnaires, Retailing
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Halstead, Diane; Becherer, Richard C. – Internet Research, 2003
Examines the Internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data indicate that, while there is great diversity among businesses that utilize online auctions, distinct cost leadership and differentiation marketing strategies are both evident. These two approaches are further distinguished in terms of…
Descriptors: Marketing, Questionnaires, Surveys, Tables (Data)
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Sexton, Randall S.; Johnson, Richard A.; Hignite, Michael A. – Internet Research, 2002
Describes a study that analyzed variables in order to identify accurate predictors of individuals' use of the Internet and e-commerce. Results of survey research and a neural network identifies gender, overall computer use, job-related use, and home access as important characteristics that should influence use of the Internet and e-commerce.…
Descriptors: Computer Use, Gender Issues, Internet, Predictor Variables
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Vijayasarathy, Leo R. – Internet Research, 2002
Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…
Descriptors: Beliefs, Costs, Hypothesis Testing, Internet
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Goldsmith, Ronald E.; Lafferty, Barbara A. – Internet Research, 2002
Describes a study of undergraduates that tested four hypotheses regarding the effects of viewing Web sites on Internet advertising. Highlights include attitudes toward ads in marketing communications and advertising research; recalling brand names seen on the Internet; perceived advantages and disadvantages of online advertising; and recalling ads…
Descriptors: Advertising, Higher Education, Hypothesis Testing, Internet
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Spink, Amanda; Bateman, Judy; Jansen, Bernard J. – Internet Research, 1999
Reports results from a survey that explored users' information searching behavior on the EXCITE Web search engine over time on the same or evolving topic. Discusses search topics, intended query terms, search frequency, demographic data, and implications for the design of Web search services. A copy of the survey is appended. (Author/LRW)
Descriptors: Demography, Search Strategies, Surveys, Users (Information)
Peer reviewed Peer reviewed
Misic, Mark M.; Johnson, Kelsey L. – Internet Research, 1999
This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. Highlights include application of metrics, the Web site evaluation form, functional/navigational issues, content and style, and top site generalizations. (Author/LRW)
Descriptors: Benchmarking, Case Studies, Comparative Analysis, Content Analysis
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Morss, Dean A. – Internet Research, 1999
Describes the use of WebCT, a secured environment for the placement of course materials that allows the creation of Web-based educational environments by non-technical users. Explores the views of students who were required to use WebCT in their classes at Creighton University (Nebraska). The student survey used is appended. (Author/LRW)
Descriptors: College Students, Computer Assisted Instruction, Educational Environment, Higher Education