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Internet Research4
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Rowley, Jennifer4
Slack, Frances1
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Slack, Frances; Rowley, Jennifer – Internet Research, 2002
Describes the development and use of online kiosks in contexts where users are away from fixed technologies. Uses a case study of a United Kingdom airport terminal to illustrate different types of kiosk applications; makes comparisons with mobile phone technologies; and considers their role in self-managed, self-service delivery of information and…
Descriptors: Airports, Case Studies, Comparative Analysis, Delivery Systems
Peer reviewed Peer reviewed
Rowley, Jennifer – Internet Research, 2001
Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…
Descriptors: Comparative Analysis, Internet, Marketing, Objectives
Peer reviewed Peer reviewed
Rowley, Jennifer – Internet Research, 2000
Using trial searches for three best-selling books, this study examined the search facilities offered by shopping bots, which support consumers with the product search and identification stage in e-shopping. Findings indicate that effectiveness of bots not only depends upon search facilities but also upon product coverage, and other added value…
Descriptors: Access to Information, Computer Oriented Programs, Internet, Online Searching
Peer reviewed Peer reviewed
Rowley, Jennifer – Internet Research, 1996
Internet advertising and commercial activity are increasing. This article examines challenges facing the retail industry on the Internet: location; comparison shopping; security, especially financial transactions; customer base and profile; nature of the shopping experience; and legal and marketplace controls. (PEN)
Descriptors: Advertising, Business, Computer Security, Free Enterprise System