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Berthon, Pierre; Katsikeas, Constantine – Internet Research, 1998
Explores the phenomenon of the World Wide Web, using themes which characterize postmodernism. Discusses the elements of "modern" and "postmodern"; fragmentation and de-differentiation; hyperreality; the nature of time and space; paradoxical values; and anti-foundationalism. Concludes that a postmodern perspective will illuminate thinking in the…
Descriptors: Critical Thinking, Development, Information Processing, Information Technology
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Berthon, Pierre; Pitt, Leyland; Prendergast, Gerard – Internet Research, 1997
Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors…
Descriptors: Computer Software, Information Retrieval, Marketing, Models