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Archer, Norm; Yuan, Yufei – Internet Research, 2000
Since the core of e-commerce is information and communications, support for managing customer relationships is available to those who know how to use it. Discusses how technology can be used to encourage and facilitate customer-business relationships. Shows through a customer relationship life cycle model how the management of related procurement…
Descriptors: Business, Communication (Thought Transfer), Information Technology, Interaction
Peer reviewed Peer reviewed
Sproule, Susan; Archer, Norm – Internet Research, 2000
Software agents are computer programs that run in the background and perform tasks autonomously as delegated by the user. This paper blends models from marketing research and findings from the field of decision support systems to build a framework for the design of software agents to support in e-commerce buying applications. (Contains 35…
Descriptors: Computer Mediated Communication, Computer Simulation, Computer Software Development, Decision Making
Peer reviewed Peer reviewed
Wang, Fang; Head, Milena; Archer, Norm – Internet Research, 2000
Discusses the effects of the Web on marketing practices. Introduces the concept and theory of relationship marketing. The relationship network concept, which typically is only applied to the business-to-business market, is discussed within the business-to-consumer market, and a new relationship-building model for the Web marketplace is proposed.…
Descriptors: Business, Interaction, Marketing, Models