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Aldridge, Alicia; Forcht, Karen; Pierson, Joan – Internet Research, 1997
To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…
Descriptors: Access to Information, Advertising, Business, Competition
Peer reviewed Peer reviewed
Aldridge, Alicia; White, Michele; Forcht, Karen – Internet Research, 1997
Lack of security is perceived as a major roadblock to doing business online. This article examines system, user, and commercial transaction privacy on the World Wide Web and discusses methods of protection: operating systems security, file and data protection, user education, access restrictions, data authentication, perimeter and transaction…
Descriptors: Access to Information, Business, Computer Security, Government Role