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Cook, Glenn – American School Board Journal, 2003
Discusses origin of the public's perception of the failure of urban education, the media's role in perpetuating that perception, and some ways urban school districts can change that perception. (PKP)
Descriptors: Elementary Secondary Education, Mass Media Role, Public Opinion, Public Relations
Bartusek, Lisa – American School Board Journal, 2003
This article addresses ways school board members can work to engage the community in school-improvement efforts. Some suggestions: Commit your time and talents; demand clarity and simplicity; listen; use the grapevine; work with the media; and be honest. Includes an extensive list of recommendations within a "community relations checklist." (WFA)
Descriptors: Boards of Education, Community Control, Community Cooperation, Community Relations
Levine, Elliott – American School Board Journal, 2002
Strategies to help garner community support in school technology growth or maintenance include the following: (1) consider a "current state of technology" report; (2) forget five-year plans; (3) develop annual technology reports; (4) look to your website; (5) seek constructive opportunities to share technology, and (6) show off best examples at…
Descriptors: Community Support, Cost Effectiveness, Educational Technology, Elementary Secondary Education
Cook, Glenn – American School Board Journal, 2001
The experiences of Columbine and El Cajon high schools with media onslaughts following traumatic shooting incidents underscore the importance of getting the message across and sticking to known facts. In a crisis, speculation can hurt everyone. The most important elements in crisis communications are planning and media relations. (MLH)
Descriptors: Administrator Role, Broadcast Journalism, Communication Skills, Crisis Management
Jones, Rebecca – American School Board Journal, 2000
Researchers advise school boards to make academic standards everyone's business; narrow standards' grade- and school-level focus; make standards-based decisions; invest in highly qualified teachers; demand helpful, well-aligned assessments; approach accountability cautiously; and intervene to help struggling students. Online resources are listed.…
Descriptors: Academic Standards, Accountability, Change Strategies, Community Involvement
Amundson, Kristen J. – American School Board Journal, 2000
New school board members must learn to acknowledge the job's difficulty, avoid micromanaging the superintendent, carve out personal time, avoid adverse publicity, field parental lawsuit threats, prioritize communication, attend national conventions, avoid seeking special favors, beware one-size reform packages, and realize their expendability.…
Descriptors: Board Administrator Relationship, Boards of Education, Communication Skills, Elementary Secondary Education
Martin, W. Michael – American School Board Journal, 2000
The recent escalation of zero-tolerance weapons policies was predicated on a (mis)perceived increase in school-related shootings. When administering such policies, principals should reaffirm the policy message, clarify consequences, be careful with evidence, clear their calendars, prepare a communication plan, and coordinate responses to the…
Descriptors: Administrative Problems, Administrator Responsibility, Elementary Secondary Education, Expulsion
Puriefoy, Wendy D. – American School Board Journal, 2000
A Public Education Network poll showed that Americans want to fix public schools, not abandon them. To engage reluctant community members, school leaders must reach beyond parents; organize results-oriented volunteer activities; recognize different communities' needs; work with community-based organizations; and provide clear, accurate…
Descriptors: Boards of Education, Community Involvement, Elementary Secondary Education, Goal Orientation
Johnson, Carroll F. – American School Board Journal, 1971
Descriptors: Administrator Selection, Community Involvement, Consultants, Public Relations
Smith, R. Seymour – American School Board Journal, 1971
Descriptors: Accountability, Board of Education Policy, Information Dissemination, Newsletters
Schwerdtfeger, Robert D. – American School Board Journal, 1984
Following examples of strike management in Tacoma and West Valley, Washington, advice is offered to school boards for minimizing damage during teachers' strikes. Topics discussed are substitute teachers, teacher contact, public relations, telephone strategies, consultants, picket lines, and maintaining patience and communication with school and…
Descriptors: Board of Education Policy, Collective Bargaining, Educational Administration, Elementary Secondary Education
Sellers, Jim – American School Board Journal, 1984
For favorable relations with news reporters, school board members are advised to be friendly, approachable, available, responsive, visible, active in suggesting story ideas, prepared for interviews, clear, "on the record," ready for cameras, and calm in correcting press errors. (MJL)
Descriptors: Administrator Role, Educational Administration, Elementary Secondary Education, Interviews
McCormick, Kathleen – American School Board Journal, 1983
Being cooperative and reasonably straightforward in helping the media cover school news will help in getting well-informed, balanced coverage. Specific advice is offered, including suggestions on how to be more effective during news conferences and interviews. (MLF)
Descriptors: Administrator Guides, Board of Education Policy, Boards of Education, Elementary Secondary Education
Cramer, Jerome – American School Board Journal, 1983
This report delineates eight specific areas to consider when planning merit pay programs for a school system. It includes names and addresses of schools from which material can be requested describing their evaluation and merit pay procedures. (MD)
Descriptors: Administrators, Elementary Secondary Education, Financial Support, Merit Pay
Ficklen, Ellen – American School Board Journal, 1985
Outlines 11 essential qualities needed in a good school board president. (MD)
Descriptors: Board Administrator Relationship, Board Candidates, Boards of Education, Cooperation
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