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Levas, Michael G.; Hughes, William – American School Board Journal, 1999
The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…
Descriptors: Communication Problems, Community Involvement, Elementary Secondary Education, Focus Groups