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McGrath, Simon; Akoojee, Salim – Education, Knowledge & Economy: A Journal for Education and Social Enterprise, 2007
South African further education and training (FET) colleges have been enjoined to become more responsive to their external environment, in keeping with international trends in public vocational education and training (VET) reform. One mechanism for achieving this goal is to market colleges and communicate more effectively to future students,…
Descriptors: Adult Education, Marketing, Educational Change, Vocational Education