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Showing 1 to 15 of 82 results Save | Export
Jarrell, Andrea – CURRENTS, 2013
At most institutions, annual fund-giving is down. Crowdfunding sites allow people with a great idea or worthy cause to bypass traditional funding methods and take their case directly to web-savvy investors and donors. This article describes how higher education institutions are expanding their donor pool through such crowdfunding sites as USEED,…
Descriptors: Financial Support, Fund Raising, Donors, Higher Education
Arboleda, John – CURRENTS, 2013
International alumni relations is about recognizing an important population that wants to be connected but often feels disengaged. This article shows how to engage international alumni by customizing programs to meet their needs. It suggests four areas of programming: brand awareness; career and life networking; resource development (fundraising…
Descriptors: Alumni, Alumni Associations, Colleges, Higher Education
Simonetti, Kristin – CURRENTS, 2013
Institutions build armies of alumni advocates to influence legislators and shape public opinion. This article describes two types of alumni advocacy: grasstops and grassroots. Grasstops advocacy engages smaller, targeted groups of alumni who have a stronger, more influential connection with legislators and other public officeholders. Grassroots…
Descriptors: Alumni, Advocacy, Colleges, Legislators
Jackson, Nancy Mann – CURRENTS, 2013
The current financial crisis in higher education is driving more public institutions to look at alternative ways to generate support. Many are leveraging longstanding relationships with private corporations, seeking ways to expand their involvement. Supporters who once simply made philanthropic contributions are becoming strategically involved…
Descriptors: Higher Education, Partnerships in Education, School Business Relationship, Institutional Advancement
Bennett, Gayle – CURRENTS, 2013
Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands…
Descriptors: Philanthropic Foundations, Institutional Advancement, Public Relations, Outreach Programs
Herman, Elizabeth B. – CURRENTS, 2013
In this article, Elizabeth B. Herman, a trainer, facilitator, and coach with 25 years' success leading higher education campaigns and advancement teams, offers the following eight ways to bring out the best in a major gifts team: (1) Match ability and temperament to the job; (2) Allow autonomy and celebrate small wins; (3) Make prompt, fair…
Descriptors: Public Relations, Organizational Change, Higher Education, Team Training
Jackson, Nancy Mann – CURRENTS, 2013
Boards of trustees are enduring rough waters, churned by scandals at prominent public universities. In the wake of cases of institutional turmoil, board members at U.S. public universities are navigating myriad challenges facing higher education, including funding shortages, technological changes that are reshaping the way teaching and learning…
Descriptors: Higher Education, Governing Boards, Trustees, Universities
Henderson, Nancy – CURRENTS, 2013
For institutions around the world, mascots serve many purposes, such as raising school spirit and energizing sports teams. But mascots also can breed discord. In recent decades, some schools have been challenged to replace controversial Native American mascots while others have encountered resistance when introducing different mascot designs.…
Descriptors: Higher Education, Semiotics, Group Unity, Animals
Scully, Maura King – CURRENTS, 2013
Jeremiah Stevens, director of alumni relations at Lake Forest Academy in suburban Chicago, contends with a bit of an unusual challenge. He must manage and motivate not one but two alumni boards. While alumni professionals may not share Stevens' particular circumstances, they certainly can relate to a struggle to jumpstart a languishing board and…
Descriptors: Alumni Associations, Administrators, Institutional Mission, Alignment (Education)
Hay, Tina – CURRENTS, 2013
Soon after news of the child molestation scandal involving Jerry Sandusky, a former Pennsylvania State University assistant football coach, broke in November 2011, the development and alumni relations staff gathered for a town hall-style meeting. "The Penn Stater" has tackled controversial topics before: student riots, a faculty member…
Descriptors: Higher Education, Team Sports, Sexual Abuse, Athletic Coaches
O'Dwyer, Kay; Derryberry, Quentin, III – CURRENTS, 2013
Encountering disillusioned alumni throws a wrench into the already complicated science of alumni engagement. From Kay O'Dwyer and Quentin Derryberry, III's dealings with disgruntled graduates of their institutions, Emmanuel College in Massachusetts and Boston University (BU) respectively, they have learned an important lesson: Alumni do not get…
Descriptors: Alumni, College Graduates, Educational Administration, Alumni Associations
Coolman, Jason – CURRENTS, 2013
Traditional alumni relations programs are about prompting graduates to do something--anything--for or with the institution. In this article, the author proposes something different: an outcome-oriented alumni relations programming model, which the author calls "strategic advancement," that focuses on smaller, targeted sets of graduates…
Descriptors: Resource Allocation, Alumni, Outreach Programs, Institutional Advancement
Minter, Michele – CURRENTS, 2013
No institution relishes reliving the dark moments of its history, but addressing legacies of discrimination can strengthen campus inclusivity, embody shared values, and communicate how and why the institution has evolved over time. Colleges and universities with complex histories can benefit by exploring that history. No matter how a project…
Descriptors: Institutional Characteristics, Educational History, Reflection, Institutional Research
Morrison, Andrew – CURRENTS, 2013
Last summer, the University of Liverpool welcomed the 4,000th graduate of its online programs to its alumni community. This is a significant milestone in the expansion of their international footprint, considering that just five years earlier the university had enrolled half as many online. Equally as important as the growth of their online…
Descriptors: Electronic Learning, Online Courses, Alumni, Alumni Associations
Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies
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