Many higher education institutions are under pressure to increase revenue and reduce cost are driving momentum for doing more with less in higher education. If these pressures were not strong enough, the emergence of new services offered by a range of third-party providers has made it even more difficult to assess, implement, and evaluate the outcomes of the services. Lacking the ability to measure the effectiveness of recruitment strategies can have another unintended consequence in the form of poor retention of international students. Given the challenges many institutions face in applying ROI, an alternative tool for measuring the effectiveness of international student recruitment is assessment--a measurement that is already deeply embedded in institutions from the lens of accreditation and learning outcomes. This chapter provides an overview as to how to assess the effectiveness of international student recruitment with an overarching objective of achieving strategic goals. [This chapter was published in: Jessica Black (Ed.) "NAFSA's Guide to International Student Recruitment, 3rd Ed," (pp. 245-252). Washington, DC: NAFSA: Association of International Education, 2017.]